Curious by Design
Shaping the future of the energy grid
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12 MSEK Revenue
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10+ Countries
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1000+ Monthly leads
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1 System
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From the Challenges of the Industry
Nicklas, one of our founders, has spent most of his professional life inside the automotive industry. He’s worked with brands, importers, and dealer groups, and seen first-hand what many on the outside don’t realize: car sales is a business full of friction.
Customer expectations are high. Trust is low. And in many cases, satisfaction sits far below what other industries would accept as “normal.”
Customer expectations are high. Trust is low. And in many cases, satisfaction sits far below what other industries would accept as “normal.”
The journey started long before digital tools took over. In the early days, customer feedback was collected through phone calls and handwritten letters — slow, manual, and rarely followed up. Around 15 years ago, things shifted.
Technology entered the picture, and code began replacing paper. But even then, it was mostly about meeting yearly compliance goals like ISO audits. It wasn’t enough.
Why We Built the Platform
ActiveFeedback was never meant to be just another feedback tool. From day one, it was designed to solve real-world problems faced by sales organizations, especially in vehicle retail and distribution.
That meant being extremely practical: the system had to be simple enough for a salesperson to use without training — but powerful enough to give leadership the insights they need to drive real improvement.
At the heart of the platform is a belief: you can’t improve what you can’t see. So we built a system that provides visibility — not just into outcomes, but into behavior. At the heart of the platform is a belief: you can’t improve what you can’t see. So we built a system that provides visibility — not just into outcomes, but into behavior.
From the Challenges of the Industry
Nicklas, one of our founders, has spent most of his professional life inside the automotive industry. He’s worked with brands, importers, and dealer groups, and seen first-hand what many on the outside don’t realize: car sales is a business full of friction.
Customer expectations are high. Trust is low. And in many cases, satisfaction sits far below what other industries would accept as “normal.”
Customer expectations are high. Trust is low. And in many cases, satisfaction sits far below what other industries would accept as “normal.”
